Drawing on neuroscience and cognitive psychology, we present a new view of momentum, highlighting how clear trends in prediction shape future expectations. We show a clear price trend significantly enhances the momentum strategy, yielding annualized returns of 12.68% in the highest trend clarity quintile, compared to 6.90% in the traditional momentum strategy. We demonstrate how trend clarity influences momentum trading intensity within the multi-period return chasing model of Hong and Stein (1999). A series of tests shows that chasing a clear price trend is an intrinsic aspect of momentum, distinct from existing explanations and present in the global markets.  (the video: audio by NotebookLM and picture by DALL-E)